Marketing Baseball and the Younger Generation

Scarborough Sports Marketing just released a new study and infographic which shows that 49% of all American adults are Major League Baseball fans and 15% consider themselves “avid fans.” And as you look at their infographic you can see the future is good as well. Cynthia Boris of Marketing Pilgrim points out:

What’s surprising is that 44% of Generation Y respondents said they were fans and 13% said they were an “avid fan.” Surprising, because we generally think of the 18-29 group as technology buffs who prefer Wii games to “we” games. But these numbers from Scarborough show that even though baseball card collecting isn’t as popular as it used to be, watching the games live and on TV still rules.

Read the article for more very interesting data.


For a larger version of the infographic please click here for PDF.